Shared Insurance Leads
At last, you have made the momentous decision to operate your business on the Internet and you are ready to look for an online insurance lead provider. Almost immediately, you are going to have to decide whether to opt for an exclusive leads package or a shared leads package. An exclusive package means that only you will receive the leads and no other agent will have access. However, as the term exclusive suggests, there is a price to be paid for this competitive advantage. You should remember that the lead is exclusive only between the provider and yourself and you cannot avoid competition if the lead has been shopping for insurance elsewhere.
Shared leads are cheaper than exclusive leads because they can be sold to anything up to 20 agents though reputable providers will restrict this overselling. Many providers offer a degree of exclusivity by not setting leads to more than one captive agent of an insurance carrier. If you are a captive agent, this protects you from competition with your fellow captive agents. Shared leads could cost you anything from $5-$20 though you could end up paying more depending on the choice of filters and so on.
If you are an inexperienced lead buyer, don’t let yourself be guided by cost considerations alone. Cheap leads often turn out to be worthless so you could end up wasting money. Because worth is relative, a $100 lead may be considered cheap if it generates $500 in commissions. On the other hand, a $5 lead may be considered expensive if it generates nothing. Because quality is the key to success, you should Endeavour to strike a balance between quality and price. Ask for and check out lead samples to get a feel for what you are buying.
We would like to demonstrate to you how good processes are critical to lead quality by showing you what we do. Our marketing specialists have established a network of lead generation websites that are rated as among the most valuable of their kind. These websites are optimized using the latest SEO and PPC techniques. When a prospective buyer goes online and keys in an insurance related search term into a major search engine like Google or Yahoo!, he or she has a good chance of ending up at one of our websites. Try this yourself and see where the sites rank on your search results.
Once the prospect reaches our website, we use our contact form to gather all the relevant information that is necessary for you to make a successful sales pitch. We then use dynamic databases to verify the contact details which only take a few seconds. The lead information is then sent to your inbox so that real-time delivery enables you to contact the lead at a time when they are most receptive to your call. We are also careful not to oversell shared leads and believe that our average of just over two agents per lead is among the best in the industry and gives you a fighting chance.
Pick up the phone and let us talk about how we can take your business to the next level. Alternatively, completes the contact form and one of our lead management specialists will be in touch to discuss your requirements and devise a customized solution.